The free SaaS pricing calculator built for founders

Model per-seat, usage-based, flat-rate, or tiered pricing. Get your MRR projection, LTV:CAC ratio, and payback period — all from a single tool, in under a minute.

$18.40 avg CPC — high-intent audience
3:1 minimum healthy LTV:CAC
4 pricing models supported

SaaS pricing calculator

Model your pricing

Your results

Current MRR

—

monthly recurring revenue

ARR

—

annual recurring revenue

LTV per customer

—

lifetime value

LTV : CAC ratio

—

target > 3:1

Payback period

—

months to recover CAC

12-month MRR target

—

at current growth rate

Unit economics assessment Calculating...

Your results are ready

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Free PDF: median LTV:CAC, payback periods, and MRR benchmarks by category — so you know exactly how your pricing compares to top SaaS companies.

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3:1

minimum healthy LTV:CAC

12 mo

target payback period (SMB)

4

pricing models supported

60s

to your full pricing model

How it works

From inputs to unit economics in three steps

No spreadsheet. No consultant. Just enter your numbers and get a complete picture of your pricing health.

Choose your pricing model

Select from per-seat, usage-based, flat-rate, or tiered. Each model has a dedicated input form tuned to what actually matters for that structure.

Enter your metrics

Price, customers, growth rate, churn, CAC, and gross margin. Takes about 60 seconds. The calculator handles the unit economics formulas automatically.

Get your full pricing picture

MRR, ARR, LTV per customer, LTV:CAC ratio, payback period, 12-month MRR projection, and a health assessment of your current pricing model.

Pricing models

Model your SaaS with any pricing structure

Four models. One calculator. Switch between them to compare MRR projections and find the structure that maximises your revenue.

Per-seat pricing

Charge per user per month. Revenue scales naturally with team growth. Predictable, easy to forecast, and simple for customers to understand.

Best for: CRM, project management, communication tools

Usage-based pricing

Charge for what customers actually consume. Lowers the barrier to entry and naturally expands revenue as customers grow their usage over time.

Best for: APIs, data tools, AI features, infrastructure

Flat-rate pricing

One price for everyone. Maximum simplicity, easy to communicate, and strong for niche tools where usage is roughly uniform across customers.

Best for: niche tools, compliance software, design systems

Tiered pricing

Multiple plans (free / pro / enterprise) at different price points. Maximises market coverage, enables natural upgrades, and unlocks enterprise revenue.

Best for: most modern SaaS — wide customer range, PLG motion

Common mistakes

5 SaaS pricing mistakes that quietly kill growth

Most pricing problems aren't discovered until they show up in churn or stalled expansion revenue. Here's what to watch for.

01 / MISTAKE

Underpricing out of fear

Most SaaS founders price 30–50% below market because they're afraid to lose deals. But lower prices attract more price-sensitive customers who churn faster.

→ Use the calculator to check your LTV:CAC ratio — underpricing shows up as a ratio below 3:1

02 / MISTAKE

Wrong pricing metric

Charging per seat when your product's value scales with data volume, or charging per API call when customers primarily care about team access — the metric mismatch kills expansion.

→ Your value metric should be the thing customers want to maximise

03 / MISTAKE

No annual plan

Monthly-only pricing means every renewal is a potential churn event. Annual plans reduce churn by 30–50% and improve CAC payback period dramatically.

→ Even a 10–15% annual discount materially improves your payback period

04 / MISTAKE

Too many tiers

More than 3–4 pricing tiers creates decision paralysis. Most successful SaaS products run Free → Pro → Enterprise with clearly differentiated feature sets.

→ Model your tier revenue in the tiered calculator — often 2 paid tiers outperform 4

05 / MISTAKE

Ignoring expansion revenue

The easiest revenue is from existing customers. If your pricing model has no natural expansion path (usage growth, seat growth, tier upgrades), you're leaving your best revenue source untouched.

→ Expansion MRR should exceed new MRR by Series B for top-quartile SaaS

FAQ

SaaS pricing questions answered

Your pricing is working if your LTV:CAC ratio is above 3:1 and your payback period is under 12 months for SMB, under 18 months for enterprise. A ratio below 3:1 typically means you're either underpriced, spending too much on acquisition, or both. Use the calculator above to get your current ratio instantly.
Per-seat pricing works best when your product's value scales with team size — CRM, project management, communication tools. Usage-based works best when value scales with consumption — APIs, data tools, AI features. The key question: what is the one thing your customers want to maximise? That should be your value metric.
3:1 is the widely accepted minimum for a healthy SaaS business. Elite SaaS companies target 5:1 or higher. Below 3:1 means you're acquiring customers too expensively relative to their lifetime value — either pricing needs to increase, churn needs to decrease, or acquisition costs need to fall. The calculator shows your ratio as soon as you enter your CAC.
Consider raising prices when: your LTV:CAC ratio is below 3:1, your churn rate is low (under 2% monthly) showing strong retention, you've added significant product value since last pricing, you're consistently closing deals without pricing objections, or your NPS is high enough to absorb the friction of a price change.
For SMB-focused SaaS: under 12 months. For mid-market: 12–18 months. For enterprise: 18–24 months is acceptable given contract size. The longer the sales cycle, the more you can tolerate a longer payback period — but anything over 24 months at SMB makes growth capital-intensive and risky.
Yes — all four pricing models, the MRR/ARR projection, LTV calculator, CAC calculator, LTV:CAC ratio, and payback period are completely free with no signup required. We ask for your email only if you want to save your results and receive the 2026 SaaS pricing benchmark report, which is also free.